Privacy Washing Is a Dirty Business
Brief
Privacy Washing Is a Dirty Business
Photo: Marija Zaric / Unsplash
Perhaps you haven't heard the term privacy washing before. Nonetheless, it's likely that you have already been exposed to this scheme in the wild. Regrettably, privacy washing is a widespread deceptive strategy.
What is privacy washing
Similarly to whitewashing (concealing unwanted truths to improve a reputation) and greenwashing (deceptively presenting a product as environmentally friendly for marketing purposes), privacy washing misleadingly, or fraudulently, presents a product, service, or organization as being responsible and trustworthy with data protection, when it isn't.
Your privacy is* important to us. *not!
The term has been used for over a decade already. It's saddening to see that not only is this not a new problem , but it has only gotten worse through the years.